Q: Do you deliver every image you shoot?

A: No, we do not. We eliminate duplicate images, test shots, missed focused shots, shots with bad expressions and other images that may dilute the overall product delivery. For example, because we shoot with low apertures, sometimes we take a few extra shots to make sure we have the perfect focus. We don’t expect you to have the expertise or the time to zoom into each image to select the one with the sharpest focus, so we spend hours doing that on our end. In another example, candid laughs and emotional tears are some of the best images from the day. Unfortunately, they can also yield some unflattering facial expressions. We might snap a few extras of any of these moments to make sure we have a great shot with the ideal expression for the moment. With our expertise of processing millions of images each year, we may eliminate ones that we feel are duplicates and only deliver the best one.